When it comes to flooring retailers, being able to stand out your flooring products in store display is a vital importance to how well your flooring product sale compare to your competitors. The truth is, many flooring brands / distributors often overlooked and disregard the effect of having excellent display in their flooring products. As a result, consumers can easily turn to other flooring products and brand that has a more effective marketing display.
Different Type of Marketing Tools for Floorings
- Flooring Catalog Book & Folder
- Flooring Sample Color Cards
- Floor Sample Boards
- Floor Display Racking System
- Flooring Showroom Display
- Digital Visual Display of Flooring Products
4 Major Tips for Effective Marketing Display
For flooring distributors with private label brands, exploring options to create effective product marketing display can effective stand out. Here are some helpful tips and ideas for creating an ideal flooring display.
- Create Banner with Racking System
- Get to a better spot in the showroom
- Have more collections of color options in the shop
- Provide small plank samples by the racking display / flooring collections
Create Banner with Racking System
By experience, all flooring retailer shops and flooring showrooms are often very well stocked with flooring displays from various of brands. This means there is very limited space for any distributors to takeover space to create more premium display system to stand out. However, while horizontally there is very limited space to expand, vertically you could work with a racking stand that display your brand. Racking display with sample boards does not have to be fanny, but it can be adjusted with a backboard that differentiate your flooring from competitors.
Get better Spot in the Showroom
As the old saying goes, location, location, location! Getting the right spot can naturally attract more shop views. Some of the more popular spots includes the entries and main walkway, however, if the retailer shop has a open space desk, in front of the desk is also ideal.
Have more vinyl flooring collections of color options in the Shop
There is an economic theory on shelf space allocation which suggest the more shelf space you take over, the less the competitors has in shelf space. By creating more vinyl flooring collections, you can effectively take more space in the shop, improving both product visibility and brand image.
Provide small plank samples by the racking display / flooring collections
Have small samples along side your vinyl flooring collections marketing display can improve the interaction with potential clients. The natural habbit of humanity simplely likes to touch and feel the materials and small samples do exactly just that. Potential clients can also take the small samples back to their project site and can help them decide if the design pattern and color of your flooring would be suitable for them. Small things can make a difference, even in decisions.
